Cat videos might be the unchallenged rulers of the Internet, but cute doggos aren’t far behind. Those big brown eyes, perfectly boop-able snoots, and floppy ears are flooding social feeds—and we couldn’t be happier about it. The trend of having an “Instagram pet” started small, but now the idea of Insta-famous fluffballs has really taken off. There are thousands of dog Instagram accounts out there. Most of them consist of cute pics for friends and family, but there are also more than a few social savvy pets that have earned the right to call themselves “Instagram famous.” These social media famous dogs are gathering followers, earning sponsorships, and spreading joy all around. There are adventure dogs, city dogs, dogs wearing cute outfits, and dogs doing food reviews—pretty much anything you can think of. Filling your Insta feed with these good boys and girls will give you a daily dose of fluff, fun, and inspiration.
Check out the best dog Instagram accounts out there.
- Doug the Pug
The King of Pop Culture himself, Doug the Pug is the epitome of social media stardom. In fact, this goofy little pug’s fame goes far beyond Instagram and Facebook. He has over 13 million followers across social media, and his hilarious YouTube videos have been viewed over 1 BILLION times. He has his own book, some killer merchandise, and a calendar that sells like crazy every year. He’s even been on TV shows like Good Morning America and The Today Show. And if you pay attention, you’ll see him in music videos for artists including Katy Perry, DNCE, and Fall Out Boy. Doug won the Instagrammer of the Year award in 2017, and there seems to be no limit to how far this pup’s fame will take him. His Insta feed is full of hilariously adorable pics of him living life to the fullest.
- Reagan Doodle
The only thing cuter than a fluffy dog is a fluffy dog with an adorable blonde boy as his sidekick. Reagan Doodle is an Australian Labradoodle with 515k Instagram followers. He does everything with his human sibling who he endearingly refers to as “Little Buddy.” It’s hard to tell who’s cuter, and the pair do absolutely everything together. They eat ice cream, take naps, wear matching outfits, and do everything best friends are meant to do. Reagan is a big advocate of fostering and adoption (for both humans and pets), and he’s been in books and calendars to support his cause.
Another Instagram heavy weight is a chiweenie (Chihuahua/Dachshund mix) named Tuna. This dog was basically born for the spotlight. His charming overbite and love of fashion rocketed him into bona-fide fame a few years ago. He has an impressive 2.1 million Instagram followers and merchandise that includes calendars, apparel, and accessories. As a rescue pup himself, a portion of everything he makes from his store goes toward helping other rescue animals. He’s tiny, but he has a big heart! And he posts glorious pictures of himself hanging with family, going on adventures, and trying on the best clothes.
- Maya Polar Bear
Don’t panic! While at first glance this Instagram account looks like it’s run by a very lost polar bear, Maya is, in fact, all dog. Her pure white fur and loads of fluff confuse people, but she’s very much a friendly dog living life to the fullest. She’s a Samoyed with 1.7 million fans on Instagram. Her page is the perfect example of a dog Instagram account that’s full of love, fun, and lots (and we mean lots) of fluff. Maya enjoys taking selfies, wearing hats, and hanging out with friends.
Fluent in the language of good doggos, Tucker is a goofy Golden with 1.4 million Instagram followers. One of his favorite things to do is make food review videos where he taste tests everything in the kitchen. This pup has quite the refined pallet, and his reactions to “green booger swords” and “lil trees of doom” are hilarious. He loves helping his mom out around the house, and he has never met a squirrel he doesn’t want to bark at. You can scroll back and see throwback pics of Tucker as a “smol boi,” and it’s safe to say Instagram fame hasn’t gone to his head. He’s still the charmingly silly boy his original followers fell in love with.
- Aspen the Mountain Pup
The second Golden Retriever on our list of dog Instagram accounts to follow is the always-handsome Aspen. This mountain pup lives in Colorado with his mom and dad and is always out exploring the world and posing for incredible photos. It’s safe to say this dog goes on more adventures than most humans, and whether he’s climbing a mountain or splashing in a lake, he always looks good. Seriously, this dog is the definition of photogenic. His outdoorsy pictures are pure inspiration for when you feel the urge to head outside yourself.
- Pavlov the Corgi
This list of dog Instagram accounts to follow wouldn’t be complete without a Corgi. Pavlov is one of the most famous internet dogs and has secured himself a few choice sponsorships. He’s basically a four-legged model, and his Instagram is a collection of his best work. This pampered pooch lives in LA and flaunts a truly Californian lifestyle. He hangs at the beach and is often seen roaming the city with a mixed entourage of fellow fur friends and his human paparazzi.
- Loki the Wolfdog
Loki the Wolfdog is an Instagrammer’s chance to embrace the wild side of life. His pictures are insanely gorgeous, he goes on the most awe-inspiring adventures, and the lovable lug of a dog seriously looks just like a wolf. Loki is a Husky/Artic Wolf/ Malamute mix who loves nothing more than exploring the wilderness with his favorite humans somewhere nearby. He lives in Colorado, but he travels all over and is always looking for the next mountain to climb or field to roll in.
It’s impossible to resist a tiny, fluffy dog with a bigger-than-life personality, and that’s probably why Norbert the Dog has amassed an impressive number of Instagram followers. At only 3 pounds, Norbert is a tiny pup with a big heart. He’s a registered therapy dog and regularly volunteers at Children’s Hospital Los Angeles. He spreads smiles everywhere he goes, and his Insta is a collection of some of the most heartwarming dog pictures the interwebs has to offer. He loves giving high fives, and his little tongue is constantly sneaking out the side of his mouth. Norbert loves everyone, and everyone can’t help but love him back.
The hands-down queen of sass, Birdie is a rescue dog that isn’t afraid to speak her mind. She was rescued from a Korean dog meat farm by her famous dads, Olympic skier Gus Kenworthy and actor/writer Matthew Wilkas. A word of caution—this dog Instagram account is not for the easily offended. Birdie tells it how it is, and her hilariously honest and ruthless captions have earned her 133,000 followers in barely a year. Not to mention, her golden fur and amber eyes are irresistible. She’s gorgeous, and she sure knows it. She’s the spunk and sass your Instagram feed has been missing.